Formula E – Cannes Lion Award Nomination

Formula E has been nominated for a Cannes Lion Award for the video titled “Leap of Faith”, which features Damien Walters backflipping over a Formula E racer. You can view the video here:

From Formula E’s site:

Leap of Faith shortlisted by the ‘Oscars of the advertising world’

The FIA Formula E Championship has been recognised by the most prestigious awards in advertising – the Cannes Lions.

The Leap of Faith stunt – in which renowned stuntman Damien Walters backflips over one of the all-electric racing cars – has been nominated in the best Visual Storytelling in Sports Entertainment category.

The awards are held in Cannes on Friday, June 24, and Formula E is up against well-established brands Pantene, Gatorade and TYC Sports in this hotly-contested category.

Ali Russell, Director of Media at Formula E, said: “It is a great honour to be nominated for such a prestigious award. We are incredibly proud of the Leap of Faith stunt – which has been viewed more than 10 million times on social media – and demonstrates the level of ambition that the series has. Formula E is committed to taking motorsport to a new audience and is prepared to back bold creative endeavours to achieve this. So for this to be recognised by Cannes Lions is enormously gratifying.”

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